Thimphu, Bhutan – November 2024: Bhutan National Bank (BNB) has launched Bhutan's first-ever BNB Loyalty Programme, a customer-centric initiative that rewards clients for their trust and engagement. This landmark programme, developed end-to-end by Maximus, highlights BNB’s commitment to leveraging digital innovation to enhance customer experience.

The BNB Loyalty Programme is tailored to reward customers for a range of activities across BNB’s digital ecosystem, including QR payments, ATM withdrawals, POS transactions, internet banking and agency banking. Unique features like Cashback Quest offer incentives for services such as mobile recharges, loan repayments and tour payments, while the Refer & Earn feature allows customers to gain points by introducing others to BNB services. Additionally, loyalty points based on the length of a customer’s relationship with the bank add a deeply personal touch.

“This Loyalty Programme reflects our deep appreciation for our customers, who are the backbone of our institution,” said Sonam Tobgay, CEO of BNB. “By introducing this initiative, we want to thank our customers in a meaningful way while promoting a seamless and rewarding banking experience.”

The programme is integrated into the updated mPay app (Maximus’s Mobile Banking App product), ensuring users to be able to easily track and redeem their rewards in real-time. This collaboration underscores Maximus’ expertise in deploying innovative solutions that combine global standards with localized needs.

V. Shankar, MD and CEO of Maximus, shared, “We are honoured to collaborate with BNB to redefine digital banking in Bhutan. This Loyalty Programme demonstrates how technology can strengthen customer relationships and empower banks to deliver unparalleled value.”

For more details, visit BNB's Website. To learn about Maximus digital banking solutions, visit Maximus Website.

About BNB:

Bhutan National Bank is a leading financial institution dedicated to providing innovative banking solutions tailored to customer needs.

About Maximus:

Maximus specializes in delivering cutting-edge payment engineering solutions for BFSI, retail and other industries, focusing on Omni-channel payments, digital banking and risk management.